Grocery store tourism is transforming the way people travel in 2026. Instead of rushing between landmarks, travellers are wandering supermarket aisles, discovering local flavours, everyday rituals, and the cultural stories hidden on the shelves. From Japanese convenience stores to Spanish Mercadona and London’s Fortnum & Mason, the grocery store has become an unexpected window into how a place truly lives.

From fire-lit villages in Greece to silent processions in Spain, Easter unfolds as a sensory ritual across cultures, blending devotion, spectacle, and memory.