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The Soft Curve: Why Interiors in 2025 Are Letting Go of Sharp Edges
In the interior world of 2025, curves speak louder than corners. From ripple-edge tables to cloud-like sofas, curvy furniture is reshaping not just spaces, but sensibilities. At the intersection of sculpture and emotion, this isn’t a trend—it’s a shift in how we want to live: softer, slower, and surrounded by design that doesn’t just sit pretty but feels like home.
Maheshwari Raj
3 hours ago3 min read
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Spray, Swipe, Repeat: How TikTok Turned Perfume into a Moodboard
A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?
Maheshwari Raj
4 days ago3 min read
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