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The Language of Fashion Print Names: What the Spring/Summer 2026 Runways Reveal About Heritage, and Cultural Fluency
From tartan and houndstooth to refined animal prints and painterly florals, Spring/Summer 2026 print trends signal a return to textile literacy and heritage craftsmanship.

Curation Edit
Feb 184 min read


Why Fashion Brands Are Opening Cafés and Bookspaces Inside Their Stores
Fashion brands are rethinking retail through cafés, books, and third-place design. Inside the shift from transaction to presence.

Curation Edit
Jan 305 min read


Gimme Gummy: The Soft Aesthetic Rewriting How We Live in 2026
Beyond candy palettes and translucent textures, Gimme Gummy reveals a cultural move toward emotional ease and sensory living.

Maheshwari Raj
Jan 224 min read


Poetcore: The 2026 Aesthetic That Romanticises the Inner Life
Poetcore is more than a fashion trend, it’s an introspective aesthetic shaping how we dress, live, and create in 2026.

Maheshwari Raj
Jan 164 min read


In the Slipstream of Style: How Formula 1 Became Fashion’s Fastest Fantasy
The British Grand Prix proved Formula 1’s glamour has never faded — but women and fashion are making it more visible, inclusive, and aspirational than ever.

Maheshwari Raj
Jul 9, 20254 min read


Steel-Toe Chic: Tobi-Core Fashion and Japan’s Workwear Revival
A silhouette sculpted for scaffolding is now reshaping street style. From the tobi-shoku’s heritage to Gen Z’s fashion remix, Japan’s constructionwear is quietly redefining what it means to dress with power and purpose.

Maheshwari Raj
Jun 16, 20254 min read


From Scandinavia to Sintra: Why Summer 2025 Belongs to the Portuguese Girl
This summer’s most joyful trend isn’t coming from Paris or Copenhagen—it’s blooming on the cobbled streets of Lisbon. Think: crochet cherries, bold hearts, and a flair for romantic absurdity. Here's why the Lisbon Look is rewriting fashion's moodboard.

Maheshwari Raj
Jun 7, 20254 min read


In Full Bloom: How Luxury Fashion is Using Flowers to Market the Senses
In 2025, flowers are no longer motifs. They’re mood, memory, and strategy. Luxury brands like Dior, Loewe, Gucci, and Jacquemus are using florals to seduce the senses—and remind us what real beauty feels like before it fades.

Maheshwari Raj
May 19, 20255 min read


The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.

Maheshwari Raj
May 5, 20255 min read


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.

Maheshwari Raj
Apr 28, 20254 min read


White Lotuscore: How Resortwear Became Fashion’s Most-Wanted Getaway
Resortwear 2025 is more than a trend—it's a White Lotus-fuelled fantasy of palm prints, branded dreams, and jet-set storytelling.

Maheshwari Raj
Apr 3, 20254 min read


Are We All Secretly Sardine-Pilled? The Rise of the Fisherman Aesthetic in 2025
Fisherman aesthetic is reeling us in—chunky knits, strappy sandals & sardine-core. Is it quiet luxury’s rugged twist? Dive into 2025’s trend

Maheshwari Raj
Mar 23, 20254 min read


Savouring Luxury: How Fashion is Seducing Consumers Through Taste and Café Marketing
Luxury is no longer just something you wear—it’s something you taste.

Maheshwari Raj
Mar 21, 20254 min read


The Evolution of Men’s Status Symbols in 2025: A New Era of Subtle Luxury
In 2025, men’s fashion status symbols are no longer about excess—they’re about refinement, craftsmanship, and quiet confidence.

Maheshwari Raj
Mar 13, 20253 min read


Pink Pilates Princess: The Aesthetic That’s Taking Over Wellness & Fashion
The Pink Pilates Princess aesthetic isn’t just about pastel activewear and Stanley tumblers—it’s about embracing movement, self-care

Maheshwari Raj
Mar 10, 20253 min read


5 Cool Spring Edits For Your Style
Spring is more than just a seasonal shift—it’s a time for self-expression. From coquette-inspired femininity to soft tailoring and grunge re

Maheshwari Raj
Mar 9, 20255 min read
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