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Spray, Swipe, Repeat: How TikTok Turned Perfume into a Moodboard
A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?
Maheshwari Raj
6 days ago3 min read
The K-Beauty Empire: 5 Korean Brands That Turned Skincare Into Soft Power
K-Beauty isn’t just a skincare routine—it’s cultural soft power bottled in pastel jars. From Laneige’s hydration icons to Sulwhasoo’s luxury rituals, discover the 5 Korean brands reshaping the way we glow, layer, and live.
Maheshwari Raj
7 days ago3 min read
Mother’s Day for the Adult Child: How to Show Up When You’re No Longer a Kid
Growing up changes everything—even Mother’s Day. Here’s how to show up thoughtfully for your mom when you’re no longer a kid.
Maheshwari Raj
May 12 min read
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