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Farm Girl Summer: The Pastoral Fantasy We’re All Clicking On
Farm Girl Summer is more than a hashtag. From prairie prints to rustic interiors, here’s how to dress, design, and inhabit the slow‑living aesthetic now.
Maheshwari Raj
1 day ago4 min read


Why Gen Z Is Turning to Tarot: Inside the Mystical Economy of Modern Ritual
Is the rise of tarot among Gen Z preserving its sacredness or emptying it into aesthetic? Curation Edit examines what happens when ritual becomes theatre.
Maheshwari Raj
5 days ago4 min read


Jellycore in 2025: Why Texture, Colour, and Nostalgia Are Shaping the Year’s Most Sensory Trend
From Tokyo cafés to Paris runways, the jellycore trend 2025 shimmers across drinks, desserts, and beauty. Discover how this tactile, nostalgic aesthetic is redefining design and how to notice it when it trembles into view.
Maheshwari Raj
Jul 114 min read


Love in the Margins: Inside the Book Boyfriend Obsession
In an era of ghosting and dating fatigue, book boyfriends offer what real life often lacks—emotional clarity, poetic devotion, and the safety of slow-burning intimacy. From Rhysand to Mr. Darcy, here’s why fictional men are the new romantic ideal.
Maheshwari Raj
Jun 285 min read


Indian Maximalism: Why Glitter and God Posters Are More Than Just a Trend
From gold foil god posters to Boroline tubes and temple calendars, Indian maximalism is no longer clutter—it’s cultural memory. For Gen Z, this isn't retro design. It's reclamation. We explore how India’s visual chaos became a design philosophy rooted in identity, memory, and the messiness of growing up desi.
Maheshwari Raj
Jun 233 min read


The French Girl Sandwich Aesthetic
TikTok’s latest lunch obsession isn’t about recipes—it’s about romanticising your life. The French Girl Sandwich Aesthetic celebrates slow, minimalist meals that feel curated, sensual, and stylish. From open-faced tartines to edible still lifes, discover why women everywhere are trading hustle bowls for poetic plates—and how you can join in.
Maheshwari Raj
Jun 183 min read


Restless, Rootless, Rewired: The Emotional Cartography of Gen Z Travel
Forget tourist traps. From digital detox retreats to aesthetic-based itineraries, Gen Z is reshaping travel in 2025 into a deeply emotional, intentional ritual. This Curation Edit story explores the stats, the soul, and the places behind a generation’s search for meaning on the move.
Maheshwari Raj
May 264 min read


When Calm Becomes Currency: Who Profits from Our Pain?
Is your healing really yours—or is it a marketing strategy? Inside the £6.3 trillion wellness economy that's turning anxiety into aesthetic.
Maheshwari Raj
May 234 min read


"Add to Cart Before the Video Ends”: The Rise of TikTok Shop and the New Era of Emotional Retail
Discover how TikTok Shop is transforming online retail with impulse architecture, influencer-led commerce, and viral community-driven experiences. A Curation Edit deep dive into the future of aesthetic retail.
Maheshwari Raj
May 73 min read


The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.
Maheshwari Raj
May 55 min read


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.
Maheshwari Raj
Apr 284 min read


The Boy Apartment Trend: How Masculinity Got a Design Makeover
The viral boy apartment trend is all grown up—moody, masculine, and minimalist.
Maheshwari Raj
Apr 233 min read


Inside Gen Z’s Obsession with Heirloom Cookware and Vintage-Inspired Kitchens
Discover why Gen Z is turning heirloom cookware into a status symbol—and how Le Creuset & KitchenAid are reshaping kitchens through colour, design, and nostalgia.
Maheshwari Raj
Apr 203 min read


The Quiet Revolution: Why Listening Bars Are the New Place to Unwind
A new kind of nightlife is emerging—quieter, warmer, and more intentional. Discover the global revival of listening bars, from Tokyo’s jazz.
Maheshwari Raj
Apr 183 min read


Celebrate Easter with a Rococo Revival twist: An Ode to Softness, Storytelling & the Art of Gathering
Celebrate Easter with a Rococo Revival twist—pastels, gilded accents & indulgent bites fit for Marie Antoinette. A brunch like no other!
Maheshwari Raj
Apr 155 min read


What Is Hobby Core—and Why Does Everyone Suddenly Have a Personality Made of Clay, Thread, and Aesthetic Film Grain?
The rise of Hobby Core is redefining cool—knitting, clay kits & candle-making are in. But is it passion, performance or community?
Maheshwari Raj
Apr 135 min read


Surreal Soirée: 7 Ways to Host the Dreamiest Dinner Trend of 2025
Step into the dreamworld of Surreal Soirées—where sculptural candles drip with meaning, and place settings defy logic.
Maheshwari Raj
Apr 112 min read


If LinkedIn Jobs Were Action Figures: The Meme That Mirrors How Branded Our Work Lives Have Become
We’re living in a world where personal branding is no longer optional—it’s collectible. This viral LinkedIn trend of turning professionals into toy-like action figures reflects how deeply aestheticized our careers have become. What started as a meme has quickly become a cultural mirror. Dive into why—and how to make your own.
Maheshwari Raj
Apr 103 min read


Still Life, Reimagined: The Rise of Fake Food in Interior Design
Explore the emotional, aesthetic, and sensory pull of fake food décor in 2025
Maheshwari Raj
Apr 94 min read


White Lotuscore: How Resortwear Became Fashion’s Most-Wanted Getaway
Resortwear 2025 is more than a trend—it's a White Lotus-fuelled fantasy of palm prints, branded dreams, and jet-set storytelling.
Maheshwari Raj
Apr 34 min read
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