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The Death of the Polished Girl: Why the Messy Girl Aesthetic Feels More Honest in 2026
The messy girl aesthetic 2026 marks a cultural shift from clean girl perfection to layered interiors, imperfect beauty, and textured presence documented across fashion and design publications.

Curation Edit
20 hours ago4 min read


Wuthering Heights and the Return of Ruinous Love
Wuthering Heights is resurfacing not as nostalgia but as emotional recalibration. In 2026, gothic romance returning to culture reflects our craving for intensity, shadow, and feral femininity.

Curation Edit
Feb 165 min read


The Bridgerton Effect: Why Romance Has Reclaimed Culture
Romance is no longer a cliché, it’s a cultural response. As brands move away from hyper-functionality, emotional storytelling, intimacy, and sensory depth are redefining what luxury feels like today.

Curation Edit
Feb 113 min read


Why Slow Living Aesthetic ASMR Videos Are Taking Over YouTube
Slow living aesthetic ASMR has become the internet’s quiet antidote to burnout. This feature explores who is watching, why creators are embracing domestic rituals, and what the trend reveals about our relationship with time.

Curation Edit
Feb 44 min read


Why the Pen Pal Trend Is Resurging in 2026 and Why Valentine’s Day Is Driving It
As Pinterest predicts a snail mail renaissance, adults are rediscovering pen pals as a slower, more meaningful way to connect this Valentine’s Day.

Maheshwari Raj
Jan 265 min read


Opera Aesthetics: The Return of Drama, Craft, and the Courage to Feel
Opera aesthetics mark a cultural return to drama, ceremony, and expressive design—where craft and emotion take centre stage.

Maheshwari Raj
Jan 144 min read


Why Ralph Lauren Christmas 2025 Feels Like a Return to the American Hearth
Why Ralph Lauren Christmas 2025 defines the holiday season. A cultural deep dive into heritage decor, nostalgia, and how to bring the look h

Maheshwari Raj
Dec 24, 20253 min read


Farm Girl Summer: The Pastoral Fantasy We’re All Clicking On
Farm Girl Summer is more than a hashtag. From prairie prints to rustic interiors, here’s how to dress, design, and inhabit the slow‑living aesthetic now.

Maheshwari Raj
Jul 17, 20254 min read


Why Gen Z Is Turning to Tarot: Inside the Mystical Economy of Modern Ritual
Is the rise of tarot among Gen Z preserving its sacredness or emptying it into aesthetic? Curation Edit examines what happens when ritual becomes theatre.

Maheshwari Raj
Jul 13, 20254 min read


Jellycore in 2025: Why Texture, Colour, and Nostalgia Are Shaping the Year’s Most Sensory Trend
From Tokyo cafés to Paris runways, the jellycore trend 2025 shimmers across drinks, desserts, and beauty. Discover how this tactile, nostalgic aesthetic is redefining design and how to notice it when it trembles into view.

Maheshwari Raj
Jul 11, 20254 min read


Love in the Margins: Inside the Book Boyfriend Obsession
In an era of ghosting and dating fatigue, book boyfriends offer what real life often lacks—emotional clarity, poetic devotion, and the safety of slow-burning intimacy. From Rhysand to Mr. Darcy, here’s why fictional men are the new romantic ideal.

Maheshwari Raj
Jun 28, 20255 min read


Indian Maximalism: Why Glitter and God Posters Are More Than Just a Trend
From gold foil god posters to Boroline tubes and temple calendars, Indian maximalism is no longer clutter—it’s cultural memory. For Gen Z, this isn't retro design. It's reclamation. We explore how India’s visual chaos became a design philosophy rooted in identity, memory, and the messiness of growing up desi.

Maheshwari Raj
Jun 23, 20253 min read


The French Girl Sandwich Aesthetic
TikTok’s latest lunch obsession isn’t about recipes—it’s about romanticising your life. The French Girl Sandwich Aesthetic celebrates slow, minimalist meals that feel curated, sensual, and stylish. From open-faced tartines to edible still lifes, discover why women everywhere are trading hustle bowls for poetic plates—and how you can join in.

Maheshwari Raj
Jun 18, 20253 min read


Restless, Rootless, Rewired: The Emotional Cartography of Gen Z Travel
Forget tourist traps. From digital detox retreats to aesthetic-based itineraries, Gen Z is reshaping travel in 2025 into a deeply emotional, intentional ritual. This Curation Edit story explores the stats, the soul, and the places behind a generation’s search for meaning on the move.

Maheshwari Raj
May 26, 20254 min read


When Calm Becomes Currency: Who Profits from Our Pain?
Is your healing really yours—or is it a marketing strategy? Inside the £6.3 trillion wellness economy that's turning anxiety into aesthetic.

Maheshwari Raj
May 23, 20254 min read


"Add to Cart Before the Video Ends”: The Rise of TikTok Shop and the New Era of Emotional Retail
Discover how TikTok Shop is transforming online retail with impulse architecture, influencer-led commerce, and viral community-driven experiences. A Curation Edit deep dive into the future of aesthetic retail.

Maheshwari Raj
May 7, 20253 min read


The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.

Maheshwari Raj
May 5, 20255 min read


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.

Maheshwari Raj
Apr 28, 20254 min read


The Boy Apartment Trend: How Masculinity Got a Design Makeover
The viral boy apartment trend is all grown up—moody, masculine, and minimalist.

Maheshwari Raj
Apr 23, 20253 min read


Inside Gen Z’s Obsession with Heirloom Cookware and Vintage-Inspired Kitchens
Discover why Gen Z is turning heirloom cookware into a status symbol—and how Le Creuset & KitchenAid are reshaping kitchens through colour, design, and nostalgia.

Maheshwari Raj
Apr 20, 20253 min read
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