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The Soft Curve: Why Interiors in 2025 Are Letting Go of Sharp Edges
In the interior world of 2025, curves speak louder than corners. From ripple-edge tables to cloud-like sofas, curvy furniture is reshaping not just spaces, but sensibilities. At the intersection of sculpture and emotion, this isn’t a trend—it’s a shift in how we want to live: softer, slower, and surrounded by design that doesn’t just sit pretty but feels like home.
Maheshwari Raj
1 day ago3 min read
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Spray, Swipe, Repeat: How TikTok Turned Perfume into a Moodboard
A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?
Maheshwari Raj
6 days ago3 min read


The K-Beauty Empire: 5 Korean Brands That Turned Skincare Into Soft Power
K-Beauty isn’t just a skincare routine—it’s cultural soft power bottled in pastel jars. From Laneige’s hydration icons to Sulwhasoo’s luxury rituals, discover the 5 Korean brands reshaping the way we glow, layer, and live.
Maheshwari Raj
7 days ago3 min read


"Add to Cart Before the Video Ends”: The Rise of TikTok Shop and the New Era of Emotional Retail
Discover how TikTok Shop is transforming online retail with impulse architecture, influencer-led commerce, and viral community-driven experiences. A Curation Edit deep dive into the future of aesthetic retail.
Maheshwari Raj
May 73 min read
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The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.
Maheshwari Raj
May 55 min read
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Mother’s Day for the Adult Child: How to Show Up When You’re No Longer a Kid
Growing up changes everything—even Mother’s Day. Here’s how to show up thoughtfully for your mom when you’re no longer a kid.
Maheshwari Raj
May 12 min read


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.
Maheshwari Raj
Apr 284 min read
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The Boy Apartment Trend: How Masculinity Got a Design Makeover
The viral boy apartment trend is all grown up—moody, masculine, and minimalist.
Maheshwari Raj
Apr 233 min read
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Inside Gen Z’s Obsession with Heirloom Cookware and Vintage-Inspired Kitchens
Discover why Gen Z is turning heirloom cookware into a status symbol—and how Le Creuset & KitchenAid are reshaping kitchens through colour, design, and nostalgia.
Maheshwari Raj
Apr 203 min read
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The Quiet Revolution: Why Listening Bars Are the New Place to Unwind
A new kind of nightlife is emerging—quieter, warmer, and more intentional. Discover the global revival of listening bars, from Tokyo’s jazz.
Maheshwari Raj
Apr 183 min read
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Celebrate Easter with a Rococo Revival twist: An Ode to Softness, Storytelling & the Art of Gathering
Celebrate Easter with a Rococo Revival twist—pastels, gilded accents & indulgent bites fit for Marie Antoinette. A brunch like no other!
Maheshwari Raj
Apr 155 min read


What Is Hobby Core—and Why Does Everyone Suddenly Have a Personality Made of Clay, Thread, and Aesthetic Film Grain?
The rise of Hobby Core is redefining cool—knitting, clay kits & candle-making are in. But is it passion, performance or community?
Maheshwari Raj
Apr 135 min read
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Surreal Soirée: 7 Ways to Host the Dreamiest Dinner Trend of 2025
Step into the dreamworld of Surreal Soirées—where sculptural candles drip with meaning, and place settings defy logic.
Maheshwari Raj
Apr 112 min read
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If LinkedIn Jobs Were Action Figures: The Meme That Mirrors How Branded Our Work Lives Have Become
We’re living in a world where personal branding is no longer optional—it’s collectible. This viral LinkedIn trend of turning professionals into toy-like action figures reflects how deeply aestheticized our careers have become. What started as a meme has quickly become a cultural mirror. Dive into why—and how to make your own.
Maheshwari Raj
Apr 103 min read
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Still Life, Reimagined: The Rise of Fake Food in Interior Design
Explore the emotional, aesthetic, and sensory pull of fake food décor in 2025
Maheshwari Raj
Apr 94 min read
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Rebel Float & The Pickle Fix: Flavours that Stir a Mood
Retro meets rebellion in 2025. Discover soda floats, pickle cocktails & why flavour is becoming our most aesthetic statement yet.
Maheshwari Raj
Apr 63 min read
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White Lotuscore: How Resortwear Became Fashion’s Most-Wanted Getaway
Resortwear 2025 is more than a trend—it's a White Lotus-fuelled fantasy of palm prints, branded dreams, and jet-set storytelling.
Maheshwari Raj
Apr 34 min read
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A Taste of Happiness: Designing a Dopamine Menu That Feels Like You
Curate joy with a dopamine menu—small pleasures, indulgent treats & mindful rituals for everyday happiness.
Maheshwari Raj
Apr 15 min read
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The Rise of Japanese Whisky: A Fleeting Trend or an Era-Defining Legacy?
Japanese whisky has captivated the world, not just for its craftsmanship but also as a high-performing investment.
Maheshwari Raj
Mar 304 min read
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The Ghibli AI Portrait Trend: Escaping into a Soft World of Stillness, Story, and Sentimentality
The Ghibli trend blends soft aesthetics, AI art, and slow living into a visual escape. Discover how to Ghiblify your world.
Maheshwari Raj
Mar 295 min read
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