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Less is More: How India Fell in Love With Micro-Dining
They’re not just restaurants—they’re rituals. Across India, a new dining movement is unfolding. With just 4 to 12 seats, these micro-eateries are offering something rare: slowness, intimacy, and deeply personal flavour. From Bengaluru to Pondicherry, discover why small is becoming the new sublime.
Maheshwari Raj
May 304 min read


A Flame Well Kept: The Art of Candle Care & The Tools Worth Collecting
Most of us light a candle to feel something—calm, nostalgia, maybe even luxury. But few of us know how to truly take care of them. From the first burn to the final flicker, this Field Notes guide explores the underrated art of candle care and the tools that transform a simple flame into a slow-living ritual.
Maheshwari Raj
May 283 min read


Restless, Rootless, Rewired: The Emotional Cartography of Gen Z Travel
Forget tourist traps. From digital detox retreats to aesthetic-based itineraries, Gen Z is reshaping travel in 2025 into a deeply emotional, intentional ritual. This Curation Edit story explores the stats, the soul, and the places behind a generation’s search for meaning on the move.
Maheshwari Raj
May 264 min read


When Calm Becomes Currency: Who Profits from Our Pain?
Is your healing really yours—or is it a marketing strategy? Inside the £6.3 trillion wellness economy that's turning anxiety into aesthetic.
Maheshwari Raj
May 234 min read


Furniture Trends 2025: The Soft Sculptures, Heirloom Curves & Sentimental Textures Shaping Interiors Now
From nostalgia-laced silhouettes to quietly maximalist materials, here are the trends reimagining how we sit, store, soften, and feel.
Maheshwari Raj
May 213 min read


In Full Bloom: How Luxury Fashion is Using Flowers to Market the Senses
In 2025, flowers are no longer motifs. They’re mood, memory, and strategy. Luxury brands like Dior, Loewe, Gucci, and Jacquemus are using florals to seduce the senses—and remind us what real beauty feels like before it fades.
Maheshwari Raj
May 195 min read


The Soft Curve: Why Interiors in 2025 Are Letting Go of Sharp Edges
In the interior world of 2025, curves speak louder than corners. From ripple-edge tables to cloud-like sofas, curvy furniture is reshaping not just spaces, but sensibilities. At the intersection of sculpture and emotion, this isn’t a trend—it’s a shift in how we want to live: softer, slower, and surrounded by design that doesn’t just sit pretty but feels like home.
Maheshwari Raj
May 163 min read


The TikTok Transformation of Fragrance: Can Rituals Survive the Reel?
A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?
Maheshwari Raj
May 123 min read


The K-Beauty Empire: 5 Korean Brands That Turned Skincare Into Soft Power
K-Beauty isn’t just a skincare routine—it’s cultural soft power bottled in pastel jars. From Laneige’s hydration icons to Sulwhasoo’s luxury rituals, discover the 5 Korean brands reshaping the way we glow, layer, and live.
Maheshwari Raj
May 113 min read


"Add to Cart Before the Video Ends”: The Rise of TikTok Shop and the New Era of Emotional Retail
Discover how TikTok Shop is transforming online retail with impulse architecture, influencer-led commerce, and viral community-driven experiences. A Curation Edit deep dive into the future of aesthetic retail.
Maheshwari Raj
May 73 min read


The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.
Maheshwari Raj
May 55 min read


Mother’s Day for the Adult Child: How to Show Up When You’re No Longer a Kid
Growing up changes everything—even Mother’s Day. Here’s how to show up thoughtfully for your mom when you’re no longer a kid.
Maheshwari Raj
May 12 min read


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.
Maheshwari Raj
Apr 284 min read


The Boy Apartment Trend: How Masculinity Got a Design Makeover
The viral boy apartment trend is all grown up—moody, masculine, and minimalist.
Maheshwari Raj
Apr 233 min read


Inside Gen Z’s Obsession with Heirloom Cookware and Vintage-Inspired Kitchens
Discover why Gen Z is turning heirloom cookware into a status symbol—and how Le Creuset & KitchenAid are reshaping kitchens through colour, design, and nostalgia.
Maheshwari Raj
Apr 203 min read


The Quiet Revolution: Why Listening Bars Are the New Place to Unwind
A new kind of nightlife is emerging—quieter, warmer, and more intentional. Discover the global revival of listening bars, from Tokyo’s jazz.
Maheshwari Raj
Apr 183 min read


Celebrate Easter with a Rococo Revival twist: An Ode to Softness, Storytelling & the Art of Gathering
Celebrate Easter with a Rococo Revival twist—pastels, gilded accents & indulgent bites fit for Marie Antoinette. A brunch like no other!
Maheshwari Raj
Apr 155 min read


What Is Hobby Core—and Why Does Everyone Suddenly Have a Personality Made of Clay, Thread, and Aesthetic Film Grain?
The rise of Hobby Core is redefining cool—knitting, clay kits & candle-making are in. But is it passion, performance or community?
Maheshwari Raj
Apr 135 min read


Surreal Soirée: 7 Ways to Host the Dreamiest Dinner Trend of 2025
Step into the dreamworld of Surreal Soirées—where sculptural candles drip with meaning, and place settings defy logic.
Maheshwari Raj
Apr 112 min read


If LinkedIn Jobs Were Action Figures: The Meme That Mirrors How Branded Our Work Lives Have Become
We’re living in a world where personal branding is no longer optional—it’s collectible. This viral LinkedIn trend of turning professionals into toy-like action figures reflects how deeply aestheticized our careers have become. What started as a meme has quickly become a cultural mirror. Dive into why—and how to make your own.
Maheshwari Raj
Apr 103 min read
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