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The K-Beauty Empire: 5 Korean Brands That Turned Skincare Into Soft Power
K-Beauty isn’t just a skincare routine—it’s cultural soft power bottled in pastel jars. From Laneige’s hydration icons to Sulwhasoo’s luxury rituals, discover the 5 Korean brands reshaping the way we glow, layer, and live.
Maheshwari Raj
May 113 min read
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