DESIGN FOR LIFE

China’s gold jewellery market is booming, fuelled by Gen Z buyers, cultural symbolism, and design innovation. Discover how brands like Chow Tai Fook are transforming 24k gold into a new symbol of aesthetic and emotional value.

A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?