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Why China’s Gold Jewellers Are Outshining Global Luxury Brands
China’s gold jewellery market is booming, fuelled by Gen Z buyers, cultural symbolism, and design innovation. Discover how brands like Chow Tai Fook are transforming 24k gold into a new symbol of aesthetic and emotional value.
Maheshwari Raj
Jun 21, 20254 min read
The TikTok Transformation of Fragrance: Can Rituals Survive the Reel?
A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?
Maheshwari Raj
May 12, 20253 min read
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