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In Full Bloom: How Luxury Fashion is Using Flowers to Market the Senses
In 2025, flowers are no longer motifs. They’re mood, memory, and strategy. Luxury brands like Dior, Loewe, Gucci, and Jacquemus are using florals to seduce the senses—and remind us what real beauty feels like before it fades.
Maheshwari Raj
May 19, 20255 min read
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