DESIGN FOR LIFE

Romance is no longer a cliché, it’s a cultural response. As brands move away from hyper-functionality, emotional storytelling, intimacy, and sensory depth are redefining what luxury feels like today.

A deep dive into how TikTok is reshaping the fragrance industry—through moodboard marketing, emotional scent storytelling, and a shift in genderless, indie, and hyper-visual perfume culture. Can a ritual built on memory survive the speed of the algorithm?