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Living, Through a Cultural Lens


"Add to Cart Before the Video Ends”: The Rise of TikTok Shop and the New Era of Emotional Retail
Discover how TikTok Shop is transforming online retail with impulse architecture, influencer-led commerce, and viral community-driven experiences. A Curation Edit deep dive into the future of aesthetic retail.
May 7, 2025


The Old Money Illusion: Why Gen Z Romanticises a World They Never Inherited
Gen Z isn’t cosplaying wealth—they’re mourning stability. Old Moneycore is their aestheticised rebellion against chaos and control.
May 5, 2025


Mother’s Day for the Adult Child: How to Show Up When You’re No Longer a Kid
Growing up changes everything—even Mother’s Day. Here’s how to show up thoughtfully for your mom when you’re no longer a kid.
May 1, 2025


Sanskriti Meets Substack: Is Gen Z Is Romanticising Indian Academia?
From Tagore quotes to jholas with zines, Indian Academia Core is Gen Z’s slow, intellectual rebellion—and it’s beautiful.
Apr 28, 2025


The Boy Apartment Trend: How Masculinity Got a Design Makeover
The viral boy apartment trend is all grown up—moody, masculine, and minimalist.
Apr 23, 2025


Inside Gen Z’s Obsession with Heirloom Cookware and Vintage-Inspired Kitchens
Discover why Gen Z is turning heirloom cookware into a status symbol—and how Le Creuset & KitchenAid are reshaping kitchens through colour, design, and nostalgia.
Apr 20, 2025


The Quiet Revolution: Why Listening Bars Are the New Place to Unwind
A new kind of nightlife is emerging—quieter, warmer, and more intentional. Discover the global revival of listening bars, from Tokyo’s jazz.
Apr 18, 2025


Celebrate Easter with a Rococo Revival twist: An Ode to Softness, Storytelling & the Art of Gathering
Celebrate Easter with a Rococo Revival twist—pastels, gilded accents & indulgent bites fit for Marie Antoinette. A brunch like no other!
Apr 15, 2025


What Is Hobby Core—and Why Does Everyone Suddenly Have a Personality Made of Clay, Thread, and Aesthetic Film Grain?
The rise of Hobby Core is redefining cool—knitting, clay kits & candle-making are in. But is it passion, performance or community?
Apr 13, 2025


Surreal Soirée: 7 Ways to Host the Dreamiest Dinner Trend of 2025
Step into the dreamworld of Surreal Soirées—where sculptural candles drip with meaning, and place settings defy logic.
Apr 11, 2025


If LinkedIn Jobs Were Action Figures: The Meme That Mirrors How Branded Our Work Lives Have Become
We’re living in a world where personal branding is no longer optional—it’s collectible. This viral LinkedIn trend of turning professionals into toy-like action figures reflects how deeply aestheticized our careers have become. What started as a meme has quickly become a cultural mirror. Dive into why—and how to make your own.
Apr 10, 2025


Still Life, Reimagined: The Rise of Fake Food in Interior Design
Explore the emotional, aesthetic, and sensory pull of fake food décor in 2025
Apr 9, 2025
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